Studio Dashboard

Today

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Last 12 days

This week

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Last 12 weeks

Month to date

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Last 12 months + same month LY

Year to date

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LY-YTD—

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LLY-YTD—

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Today

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Last 12 days

This week

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Mat—

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Last 12 weeks

Month to date

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Mat—

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Last 12 months + same month LY

Year to date

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LY-YTD—

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LLY-YTD—

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Occupancy by category

Current week

Category	Next Wk	This Wk	LW	LW–1	LY Wk	This Mo
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Occupancy by category

Current month

Category	Next Wk	WTD	MTD	Last Mo	2 Mo Ago	LY Mo
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All classes · Next wk, WTD, MTD & rolling 30/90/365

Next-week forward fill + week/month-to-date + rolling 30/90/365-day occupancy · bar = 365-day occupancy

Class	Next wk	WTD	MTD	30d	90d	365d

Year to date · 2026

Spots attended / spots offered

Month to date · May 2026

Spots attended / spots offered

CHF value by category

Today vs. end of prior periods

Category	Today 13 May 26	End Apr 26	End Mar 26	End Apr 25

This week

Month to date

May 1–13

Year to date

2026 YTD

MTD Total

1–13 May 2026

Last Mo—

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LY Mo—

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Date	Client	Item	CHF
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Top 15 clients · 2026

CHF · classes attended · ranked by YTD revenue

YTD mix: ■ Reformer ■ Mat ■ Private ■ Online

Client	MTD			YTD			All time
Client	CHF	Classes	Canc.	CHF	Classes	Canc.	CHF	Classes	Canc.

New clients · this week

Wk 20

Last wk3+33%

LY wk2+100%

New clients · MTD

May 1–13

Last mo22−18%

LY mo14+29%

New clients · YTD

142

Jan–May 2026

LY YTD118+20%

Run rate~330/yr—

Trial → member

68%

First class → active, MTD

Last mo71%−4%

LY mo62%+10%

Automated email sequences · MTD

Performance since May 1 · industry open rate benchmark 22% · click benchmark 3%

Newsletter

Last send: "Spring 2026 — New Classes & Schedule" · 1 May 2026

Next planned send

2 June 2026 · "Summer Schedule & Studio Updates"

Total subscribers

842 +14 MTD

Reputation & social

Google · Instagram

★★★★★

4.8

127 reviews

+3 this month

2,840

Followers

Reach MTD

18,400

+67 followers

⚠ Google & Instagram data via manual update — Mindbody connector not required

Today's Classes

classes scheduled

Bookings Today

total bookings

Clients

total on record

CPM · Cost per 1,000 impressions

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0CHF 10CHF 1825+

Zürich benchmark: CHF 10–18

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CTR · Click-through rate

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0%0.8%1.5%2.5%+

Zürich benchmark: 0.8–1.5%

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Frequency · Avg impressions / person

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0×2.0×3.5×6×+

Ideal range: 2.0–3.5×

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CPC · Cost per click

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0CHF 0.80CHF 2.003+

Zürich benchmark: CHF 0.80–2.00

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Client acquisition funnel · MTD

Impressions → reach → clicks → landing page → leads → trials → clients

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■ Live via Meta API ■ Not yet tracked (needs Pixel / Zapier)

Per ad set · MTD

How each ad set is performing

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Per creative · MTD

Scale winners · pause losers

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Generating insight…

Full funnel · tracking status

What's live · what still needs setup

Impressions & Reach

People who saw your ads

● Live

Clicks & CTR

People who clicked through

● Live

Landing page views (LPV)

Tracked separately from raw clicks

● Live

Cost per lead (CPL)

Meta Pixel live on booking page

◐ Pixel live

Trial bookings

Needs Mindbody ↔ Meta Pixel link

○ Pending

New paying clients (CPA)

Needs Zapier: Mindbody → Meta CAPI

○ Pending

Return on ad spend (ROAS)

Estimated: leads × CHF 140 avg value

◐ Estimated

Geo concentration (10 km)

% of reach within Zürich 10 km radius

◐ Tracked

Ad Spend · MTD

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Facebook + Instagram

Reach

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— impressions

Clicks · CTR

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CTR —

CPC

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cost per click

Frequency

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Campaigns · MTD

Placement performance · MTD

Where your budget goes vs what it earns

Generating insight...

Audience demographics · MTD

Who sees your ads vs who clicks — age & gender breakdown

Age group · clicks & CTR

Gender split

Generating insight...

Ad creative performance · MTD

All ads ranked by spend

Ad fatigue monitor

Frequency per campaign · danger zone ≥ 4×

Generating insight...

8-week performance trend

Weekly spend (CHF) and CPC — is efficiency improving?

Spend CHF CPC CHF

Generating insight...

Geographic reach · MTD

Are you reaching people near the studio?

Zürich vs outside

Zürich city61%

Zürich canton22%

Outside canton ⚠17%

~CHF 71 potentially wasted on unreachable areas

Generating insight...

Cost per new client

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Ad spend ÷ leads MTD

Estimated ad revenue

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— leads × CHF 140 avg

Return on ad spend

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Revenue ÷ spend

Breakeven CPA

CHF 140

Max affordable per client

🏋️ Studio Dashboard